Top News
Sacha Baron Cohen’s ‘Who Is America?' shows GOP lawmaker stripping, screaming racist slurs  ||   Ritz Crackers are being recalled over salmonella fears  ||   Government sets up panel, GoM headed by Rajnath Singh to suggest measures to deal with mob lynching  ||   WH: No Tolerance for Critical Rhetoric from Iran  ||   Branson duck boat, which sank in 80 feet of water, brought to surface today  ||   Family feel on set of new 'Mission: Impossible'  ||   Browns' Josh Gordon to miss start of training camp  ||   Rajya Sabha to debate on AP issues on Tuesday  ||   Avis now offering rental car discounts to Amazon customers  ||   At least 10 million at risk as relentless rain will bring 'dangerous, life-threatening' floods to East Coast  ||   This free travel app is a one-stop shop for your summer trips  ||   Minneapolis supports teen's hot dog stand after he was reported for not having a permit  ||   Trump to Iranian president: ‘Never ever threaten’ U.S. again, or ‘suffer consequences’  ||   Kennedy Space Center Visitor Complex raises ticket prices  ||   Cavill: 'Mission: Impossible' stunt work is 'extraordinary'  ||   Nitish Kumar to review Bihar's drought scenario on July 31, launches scheme for online transfer of diesel subsidy  ||   'Association of service providers to Amarnath pilgrims moots limiting pilgrimage period to 30 days'  ||   A lawmaker stands disqualified if conviction not stayed: SC  ||   Ravens already trying rookie QB Lamar Jackson at slot receiver  ||   Chicago beats out New York City, Boston and Washington, D.C., as America's 'rat capital'  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  1 Week ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

WA NRI's Chat (0 Users Online)